A short biography.
Karmin Fouché is a South African author and Brand Architect based in Dubai, writing about ordinary behaviour, emotional patterns and the person underneath.
Her work explores the small things people do, what those behaviours may be protecting, and what becomes visible when we replace quick judgement with closer attention.
She writes two series: The Why We Do That Series, on empathy, behaviour and the patterns people carry into work and daily life, and The Repair Series, on healing, love and the person underneath the one you learned to be.
Made Sense Once.
Across both series, one idea keeps returning: the things we do are rarely meaningless. A habit, defence, role or private rule usually made sense once. The books begin there, with curiosity rather than shame, then ask what still belongs.
Made Sense Once is the philosophy connecting The Why We Do That Series and The Repair Series.
Notice. Understand. Repair. Become.
Karmin’s background includes writing, brand and content strategy, communication, media and psychology studies.
Alongside her books, Karmin is Head of Strategy at ContentSmash. Her personal Founder & Leadership Advisory focuses on decisions, communication and next-step planning, separately from ContentSmash and marketing execution.
She writes for readers who want to understand themselves and other people with greater accuracy, compassion and curiosity.
She holds a BA in Communication Science and Honours in Media Studies. Her background also includes psychology studies.
Short essays, written in public.
Every essay is published here first. A copy of some pieces also lives on Medium, where the original version on this site is credited as the source.