Notes on empathy, behaviour and being human
Why
We Do
That.
Karmin Fouché
The Why We Do That Series
Why We Do That
A close-read on the small behaviours that quietly run our lives.
Author and strategist · Dubai
Karmin FouchéA little more curiosity.
A useful next step.
I write about people, the patterns we carry and the context that changes what we see. I also help founders and leaders work through the decision or conversation they keep circling.
South African roots. A curiosity about what makes us human.
Two series, one curiosity
Meet the books.
5 books available now across The Why We Do That Series and The Repair Series. 1 forthcoming. Begin with everyday human patterns, or the person underneath.
Healing the person you were first
Before
You Were
This.
Karmin Fouché
Forthcoming · 5 January 2027
Who You Are When It’s Quiet
Preorder link coming soon.
About the next book →Founder & Leadership Advisory
Bring the thing you keep circling.
A decision, a postponed conversation, a question of ownership. We can look at what is getting in the way and find a useful next step. Start with a complimentary founder call.
Prefer a smaller, self-guided first step? The Next Step Map is coming soon, with a planned US$15 introductory price. Preview and sample are available through advisory; it is not yet for sale.
Explore working togetherPersonal advisory is separate from my Head of Strategy role at ContentSmash and from marketing execution.
Speaking & Media
A conversation beyond the page.
Author events, bookshop conversations and interviews about people, patterns and the working life.
Author events and speaking →Keep exploring
A few pages to stay with.
Essay · 2 August 2026
Unmanaged emotional patterns: a guide to noticing yours
What unmanaged emotional patterns are, how they form, the signs you're living inside one, and how to begin working with them, gently.
Read the essays →Free companions. A reader library.
Book-aligned field guides, reflection companions, reading lists and book-club questions. Direct access stays free, with no email required.
A separate early vision
Thaya
Exploring a thoughtful support space for adult women navigating difficult experiences and mental wellbeing. Core access is intended free. An early concept, not a launched support service.
Explore the living concept →The newsletter
Notice More
Letters about human behaviour, the stories we tell ourselves, and seeing ourselves and others more clearly. Read and subscribe on LinkedIn.
LinkedIn manages subscriptions and notifications.
Every companion stays free to read and download without joining.
Have a reader note, an invitation or a question about working together? Write to me.