The decision
Too many priorities and no clear decision
Narrow the issue, weigh the options and agree the next decision.
Founder & Leadership Advisory
Let’s untangle what’s keeping you stuck.
You know something needs to change. Let’s work out what’s getting in the way and what comes next.
I help founders and leaders identify where they’re stuck, understand the blocker, and decide what to do next.
This is for founders and leaders facing a decision, a team conversation or unclear ownership, who can act on the next steps.
Complimentary · 30 minutes · Saturdays, 09:00-15:00 Dubai time
Notes on empathy, behaviour and being human
Why
We Do
That.
Karmin Fouché
Notice more.
Assume less.
A little space.
A fresh perspective.
Find the blocker
Complimentary introductory call
Make a plan
A paid plan for one challenge
Move forward
Optional, agreed progress reviews
Bring the thing that keeps coming back.
I’ll listen, ask the questions that matter, and help you find a useful next step.
The conversation
A conversation you keep putting off
Prepare the message, the desired outcome and the next conversation.
The ownership
Everything comes back to you
Identify where ownership is unclear and agree who does what next.
The first step
A plan that keeps stalling
Set the first actions, owners, dates and progress checks.
A few words from others
The people behind the work.
Words from clients and colleagues about working with me.
These words describe prior strategy, marketing and ContentSmash client and team work, including shared team work in Dimitri’s review.
A little about me
Listen carefully. Find the practical next step.
I’m an author and Head of Strategy at ContentSmash. My work has grown through copywriting, account management and client success into strategy leadership. It has taught me to listen closely, ask useful questions and stay honest about what fits.
Previously, I worked as a Brand and Content Strategist at The Urban Writers. I hold a BA in Communication Science and BA Honours in Media Studies from UNISA.
Connect on LinkedInMore about the work I’ve done
Career records from ContentSmash, not independent leadership advisory results.
Making a founder’s expertise visible
- Context
- An anonymised B2B software founder’s LinkedIn presence.
- My contribution
- Led strategy and content delivery for the founder as part of the team.
- Recorded results
- Recorded over 28 days: 11,584 impressions and 4,337 members reached.
Turning outreach into conversations
- Context
- LinkedIn outreach in June 2026.
- My contribution
- Generated four confirmed qualified calls through LinkedIn outreach.
- Recorded results
- Four qualified calls were confirmed in June 2026. A co-founder credited one new client acquisition to the outreach.
Client advocacy
- Context
- Ongoing Trustpilot review outreach and client advocacy.
- My contribution
- Led the ongoing review outreach and client advocacy work.
- Recorded results
- Review outreach and client advocacy included 15 five-star reviews in August 2026.
Keeping the next action in view
- Context
- A coordinated week of client check-ins.
- My contribution
- Coordinated scheduled check-ins to monitor readiness, blockers and next actions.
- Recorded results
- 25 check-ins scheduled across one week, with campaign readiness, blockers and next actions tracked.
The offer
A plan you can use.
Support if you need it.
We establish fit first, then discuss what would help. You can choose a plan on its own or add agreed reviews. There is no obligation to continue after the introductory call.
01 / A starting conversation
Founder Diagnostic
Complimentary · 30 minutes
- For
- When you want to find a useful starting point.
- Leave with
- Initial observations and a useful next step, not a complete plan.
- Continue
- Choose what comes next. No obligation to buy.
What’s included & how it works
An introductory call to understand your business and where you’re stuck, share initial observations and recommend a useful next step.
- A short initial direction
- A conversation about fit
- No obligation to buy
Not a complete bespoke plan. You decide whether to take the next step.
Bring your challenge; choose whether to continue.
02 / One defined challenge
Personalised Advisory Plan
Paid · agreed before we begin
- For
- When a defined challenge needs a considered next-step plan.
- Leave with
- Priorities, options and a 30-day action map, with a handover.
- Continue
- Use the plan yourself. Scope, date and fee agreed first.
What’s included & how it works
A focused working conversation and a practical written plan for one defined challenge, followed by a handover to walk through it together.
- Written priorities and options
- Decisions to make and conversations to have
- A 30-day action map with owners and dates
- A handover to walk through the plan
The exact scope, delivery date and fee are agreed before paid work starts. You can choose just the plan and put it into practice yourself.
You own the decisions and implementation.
03 / Support as you act
Plan + Progress Reviews
Paid · agreed before we begin
- For
- When ownership or progress needs agreed check-ins.
- Leave with
- Your plan plus reviews to test progress and adjust next steps.
- Continue
- An agreed number, cadence, time window and fee. You take the actions.
What’s included & how it works
The plan plus a defined series of reviews to test progress, work through what changes and adjust the next steps.
- Everything in the advisory plan
- Agreed progress reviews
- Adjustments to the next steps
Number, cadence, time window and fee are agreed in advance. No unlimited access, crisis support or work done for you.
You take the actions; I help review progress.
Advisory and review. You and your team own implementation.
A note on scope
This work focuses on the founder’s decision, workplace communication and next-step plan. Marketing strategy, content production, ghostwriting, outreach and campaign implementation are separately scoped. It is not HR investigation, organisational diagnosis or mental-health treatment.
A small check-in
Where are you stuck?
Three quick questions. Find a useful starting point for our conversation.
Prefer to bring a fuller brief? Add more detail
The books
The same curiosity, on the page.
My books share a curiosity about people, patterns and context. They are a way to encounter my thinking and voice. That perspective also shapes the questions I bring to our work together.
Notes on empathy, behaviour and being human
Why
We Do
That.
Karmin Fouché
Why We Do That
Noticing human patterns: looking more closely at what people do and what might sit beneath it.
The Why We Do That Series · Book Two
Why
We Do
That
at Work.
Karmin Fouché
Why We Do That at Work
Meetings, communication and ownership: the person, the pressure and the workplace context.
The Why We Do That Series · Book Three
Why
I Do
That.
Karmin Fouché
Why I Do That
Self-awareness and habits: the stories we tell ourselves and the patterns we return to.
The Repair Series explores patterns, identity and relationships in my wider writing. Explore all the books.
Good questions
Before we talk.
Is this a good fit for me?
It suits founders and leaders working through a decision, a difficult conversation, unclear ownership or a plan that keeps stalling, with the authority to act on what we agree. If someone else makes the decision, we can talk about how to bring the right options to them.
What happens on the complimentary 30-minute call?
We talk about your business and where you feel stuck. I share initial observations and suggest a useful next step. It offers initial direction and a sense of fit, not the full personalised plan, and there is no obligation to continue.
What does the Personalised Advisory Plan include?
For one defined challenge: a focused working conversation, written priorities and options, the decisions and conversations needed, a 30-day action map with owners and dates, and a handover to walk you through it. You and your team carry out the actions.
How are scope, fee and delivery date agreed?
After the introductory call, if a plan would help, I propose the exact scope, fee and delivery date in writing. Paid work only starts once you have agreed. Progress reviews, if you want them, have their number, cadence and time window agreed in advance too.
Can you help with marketing as well?
This advisory focuses on decisions, workplace communication and your next-step plan. Marketing strategy, content, outreach and campaigns are separately scoped. If that kind of help is needed, we can discuss whether an introduction to ContentSmash makes sense. Any introduction is your choice.
Sometimes, the next step needs a different kind of help.
If our conversations point to a need for specialist marketing support, we can discuss whether ContentSmash is a suitable next step. Any introduction is your choice.
Visit ContentSmash (opens in a new tab)Notes on empathy, behaviour and being human
Why
We Do
That.
Karmin Fouché
Author event
Meet me in George
Why We Do That book launch and author conversation
10:00-12:30 SAST
George Library, reference area, 04 Caledon Street, George.
If you’re in the area, I’d love to meet you.
Ask about the eventA longer-term vision
Thaya
Exploring a thoughtful support space for women’s mental health and wellbeing. In early development.
- CurrentConcept
- FutureDiscovery
- FutureSpecialist design
- FuturePilot
Future stages are possibilities, not completed milestones or launch commitments. No support service is publicly launched.
Open to conversations with potential collaborators and investorsA conversation first
Let’s see what would help.
A little space to look at what is happening. An honest conversation about fit. You choose what comes next.
Let’s talk it through
30 minutes · Saturdays, 09:00-15:00 Dubai time
hello@karminfouche.comFor author conversations and speaking, explore speaking.